Email Marketing

Email is not dead, it's evolving

Email is one of the most powerful tools available to marketers. But is there anyone who doesn't now receive unwanted and irrelevant emails on a regular basis?

We believe in strong engagement up front in community marketing and the importance of developing and maintaining a quality list.

Before you can fulfill and maintain expectations, you must first set them. Expectations start with the opt-in.

A smart opt-in process sets an accurate and positive notion of what's to come, and how 'it' will arrive.

We believe the best way to think about email marketing is as a part of the whole digital eco-system with a consistent tone of voice.

BEST PRACTICE AND EMAILS THAT BEG TO BE OPENED

Welcome Emails
Content That's Timely and Relevant
Customized Landing Pages
Segmented According To Behaviours
Re-engagement Emails
Abandoned Cart Emails
Advocacy and Reward Emails
Newsletters
Event Emails
Conversational Copy
Eye Catching Design
Mobile Optimized
And More

Engaging email marketing defined

"With each advance in digital communication and with every new information source, social connection, or mobile device improvement, the customer becomes more powerful. Tactics that

captivated buyers yesterday lack luster today.

"One such out-of-touch tactic is ordinary email. Email remains a core workhorse of communication, but to gain the attention and loyalty of today’s

discerning buyers — and to avoid irritating them — it must be enhanced with the capability to engage."

– IDC Workbook, Graduating from Email to

Engagement: Using Marketing Automation to

Achieve Success with Today's New Buyer

Be trusted, relevant, generous, conversational, strategic and coordinated across channels

Email marketing is evolving to keep pace with new technology and it still captures the attention of customers.

Email is a critical and highly effective part of an engagement marketing strategy — a strategy that's focused on communicating to your customer in a personal way, at the right place, at the right time, and with the right message.

A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer's interest and being sent to the spam folder.

As consumers become increasingly savvy about all types of communications — from mobile to social to email — for example think about Gmail's tabbed inbox where users can filter and organize their inboxes — it is becoming even more difficult to stay top of mind.

Pick an audience to target
Determine what you want your prospects to do and keep the CTA above the fold
Position the CTAs in order of importance
At the end of each email, provide a 'subscribe' and a 'share" button
Include special offers and offer real value,if necessary for a limited time
Create a great 'hook' but remember, when recruiting from social media most people aren't prepared to buy right away
Use double opt-in
Provide options on often your audience can receive emails
Be consistent through to the landing page
Test, measure, re-test and maximise results
Think CRM and social CRM
Build relationships

We use a combination of smart list management, different timing considerations for B2B and B2C, eye-catching design, clever text, and attention-grabbing headlines to engage customers.