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Email Marketing

Email is not dead, it's evolving

Email is one of the most powerful tools available to marketers. But is there anyone who doesn't now receive unwanted and irrelevant emails on a regular basis?

We believe in strong engagement up front in community marketing and the importance of developing and maintaining a quality list.

Before you can fulfill and maintain expectations, you must first set them. Expectations start with the opt-in.

A smart opt-in process sets an accurate and positive notion of what's to come, and how 'it' will arrive.

We believe the best way to think about email marketing is as a part of the whole digital eco-system with a consistent tone of voice.

BEST PRACTICE AND EMAILS THAT BEG TO BE OPENED

  • Welcome Emails
  • Content That's Timely and Relevant
  • Customized Landing Pages
  • Segmented According To Behaviours
  • Re-engagement Emails
  • Abandoned Cart Emails
  • Advocacy and Reward Emails
  • Newsletters
  • Event Emails
  • Conversational Copy
  • Eye Catching Design
  • Mobile Optimized
  • And More

Engaging email marketing defined

"With each advance in digital communication and with every new information source, social connection, or mobile device improvement, the customer becomes more powerful. Tactics that
captivated buyers yesterday lack luster today. 

"One such out-of-touch tactic is ordinary email. Email remains a core workhorse of communication, but to gain the attention and loyalty of today’s
discerning buyers — and to avoid irritating them — it must be enhanced with the capability to engage."

– IDC Workbook, Graduating from Email to
Engagement: Using Marketing Automation to
Achieve Success with Today's New Buyer

Be trusted, relevant, generous, conversational, strategic and coordinated across channels


Email marketing is evolving to keep pace with new technology and it still captures the attention of customers. 

Email is a critical and highly effective part of an engagement marketing strategy — a strategy that's focused on communicating to your customer in a personal way, at the right place, at the right time, and with the right message.

A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer's interest and being sent to the spam folder. 

As consumers become increasingly savvy about all types of communications — from mobile to social to email — for example think about Gmail's tabbed inbox where users can filter and organize their inboxes — it is becoming even more difficult to stay top of mind.
  • Pick an audience to target
  • Determine what you want your prospects to do and keep the CTA above the fold
  • Position the CTAs in order of importance
  • At the end of each email, provide a 'subscribe' and a 'share" button
  • Include special offers and offer real value,if necessary for a limited time
  • Create a great 'hook' but remember, when recruiting from social media most people aren't prepared to buy right away
  • Use double opt-in
  • Provide options on often your audience can receive emails
  • Be consistent through to the landing page
  • Test, measure, re-test and maximise results
  • Think CRM and social CRM
  • Build relationships
We use a combination of smart list management, different timing considerations for B2B and B2C, eye-catching design, clever text, and attention-grabbing headlines to engage customers. 

Contact us if you would like to find out more about how we work.
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