Reporting & Analysis
We combine quality content with the power of technology
BOOST ENGAGEMENT
Join the conversation and be where your customers are. Create more recommendations and more social links. Create videos and webinars, produce content that decision makers need. Take an episodic approach. Distribute via mobile friendly destinations and embed video wherever possible.
IMPROVE LEAD QUALITY
Prioritize leads who view videos, webinars and other technical content. Use intent signals from other relevant content such as videos and webinars to increase lead scores and improve database quality.
MEASURE SUCCESS
Track average views versus competitors.
Measure content numbers per month versus competitors. Employ AB testing and learn from high-performing pages. Employ customized landing pages by understanding your customer's mindset based on here they are arriving from. Track ROI and impact on conversion to your marketing-sourced pipeline.
Using data triggers to drive your marketing and sales
67% of B2B buyers rely more on content to
research and make purchasing decisions
than they did a year ago.
— Demand Gen Report 2015 Content Preferences Survey