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Social Media

Collaboration via social media is magnifying relationships between companies and experts


In B2B marketing, once buyers have narrowed down their selection of suppliers they tend to go to independent online reviews as a major influence on their decisions. 

While this is common practice for consumers, B2B buyers are now turning to peer reviews as a way to hone their list of suppliers. 

You can use social media to learn from the experiences of your 'detractors' and turn more customers into 'promoters' of your products.


Three quarters of business buyers are turning to social media

75% of B2B buyers used social media in some element of their research for a product.

73% used social media to browse existing discussions and to learn more about a topic.

53% of them used it to connect directly with a vendor.

43% of them used it to contact individual thought leaders and ask for their opinions.

38% of them used it to ask for suggestions and recommendations through sites such as Twitter or LinkedIn.

— Demand Gen Report 2015 Content Preferences Survey

Markets these days are conversations

Did you know social media is the number one daily activity among Brits, topping time spent on email and Google?

According to Fast Company, 93% of marketers use social media to promote their business.

Social media is big and only getting bigger. If you are not using it, you are almost certainly missing a large chunk of your target customers.

Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+, Instagram: these are some of the prime networks every company, big or small, needs to consider.

We use well-known aggregation and data mining tools to ensure that the words, infographics and video we produce for clients perform optimally on the web and through social media channels.

We offer fixed price social media outreach services with a defined Return on Investment as well as social CRM and crisis management.

TRIED AND TESTED TECHNIQUES

Social media performs best as part of a content plan or a content audit that looks at the lifecycle of your customers, with regular engagement as and when they need it.
  • Create a game plan and stick to it once you have decided the right channels to use
  • Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish daily
  • Be active but not too active
  • Assess each channel as an individual entity (for example LinkedIn versus Instagram versus Twitter)
  • Pay attention to your follower demographic on each channel and publish content that appeals to them
  • Go above and beyond in customer service
  • Create happy customers who are inspired and interested in your content 
  • Create regular spending customers and influential customers
  • Be a brand that helps your customers with information
  • Embrace mishaps if they happen, don't ignore them. We are all human
  • Track and talk: look for common themes in the analysis, for example comparing different types of taglines and advice posts
  • Remember social media is about listening as well as monitoring, not just for broadcasting links. Be human and seek to ignite conversation
  • Share customer insight from social media with the wider company
Contact us if you would like to make social media a part of your company and take it to the next level.
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